13 Advantages to Online Communities for Businesses in 2023 |
Anne Cocquyt had a passion for hosting live, events for women in San Francisco - "I just realized that there needed to be an actual women-focused organization for women who run businesses," Cocquyt says. "Something to help women who wanted to build business and establish amazing businesses on the market." ."
Then she began hosting events live on-site, and also built an enthusiastic group of female entrepreneurs. Events struck a chord and people adored the events. The excitement faded between.
Then she decided to make the same decision and take it on the internet. She made the choice to join The GUILD, an online community that has more than 1300 members where women leaders and entrepreneurs are able to connect with other women along with professional development.
Users of Anne's website experienced positive effects that only the internet community can provide.
The Mighty We're social-culture-oriented software platform that has the ability to integrate community into. It isn't a major surprise to us that we are convinced of the benefits of communities as we've experienced the advantages of these communities on the ground.
In this post, we'll introduce you to 13 benefits that online communities offer. You don't have to be an enterprise seeking to include communities into your offerings or an entrepreneur looking for ways to earn more money, or if you're looking to establish a connection with a small group of people and alumni associations or a non-profit organisation that wants to offer your donors the benefit of an added advantage, there's something in this list to suit everyone.
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1. Connections you won't find anywhere and everywhere else
2. The impact you can make through scaling
3. A lasting and enduring teaching
6. Professional courses that are fun
7. The process of creating a business that's feasible
8. The process of learning to use a device
12. Making money from a following on social media
1. Connections you won't find anywhere and in every other place
Rae Benjamin was a writer trying to find a job, however, she was not interested in publishing novels. Thanks to a screenwriting course in college, she realized the passion she had for writing scripts. After several failed attempts, she committed the effort to finding methods to make a living from this.
The results were fantastic. A fellowship in The Hillman Graduate Mentorship Lab Hillman Grad Mentorship Lab, the opportunity to work as an assistant writer to Bridgerton and the Netflix Special, Bridgerton, and , in her current position as a script coordinator on the series The Witcher.
But Rae didn't rest on her achievements. There was a need for her to do something to benefit others. It came to fruition in the In the Cut, a community that helps marginalized artists. In the Cut, a community which helps Black and marginalized artists break into the television and film business.
What Rae developed with In The Cut is unique and unique. An exclusive community that's not available any other place. One of the most appealing things about communities is that they're able to build unique connections that will never be found elsewhere. There are communities with all shapes and sizes and are based around almost every topic that could get people interested.
If you're searching for something unique, for an array of connections that are unlike any other is a great likelihood that there's a group to help you (or in the event that it doesn't, you should! ).
2. Impact scaling
Drew Binsky is a YouTube travel-related vlogger who has traveled across 197 countries around the world, and has accumulated 3.4 million viewers during the course of his travels. With over 5 billion views of his channel he was looking for an app that can inspire others to go on a trip and stay connected with fellow travelers like him.
He decided to establish the community of Mighty. The app for travel, Just Go, hit more than 20,000 users within the first week. With the launch of a travel application, Drew's audience could increase up a notch and not only in terms of communicating with him, but also to connect with other people who travel. His audience consisted of digital nomads used the application to know their fellow travelers, share travel ideas, and also join live gatherings.
There's a chance that Drew's travel application as well as his online community are creating real-life connections! The photo above shows the group at the LA Meetup in the year 2000.
3. Teaching that is enduring
Doug Neill had a passion that was a result of a talent which he had discovered through sketch note-taking. Sketch noting is the process of taking notes visually, and Doug was aware that there would be a lot of people who would be interested in learning this technique. With a background in teaching and teaching, he realized he could be an ideal person to assist people learn this technique.
He's tried a number methods to make the course available and then launched an online community called The Verbal to the Visual. The course was uploaded there and unintentionally discovered one benefit of online communities: that classes that are powered by communities are more effective. There aren't only students, but an entire online student community that is taking lessons from one another in addition to each other. They were so excited with this that, when he began his last class, he chose to give it in live front of an online audience!
Doug realized what lots of instructors discover: people tend to be more successful in groups. This is true regardless of whether the course is an asynchronous or synchronous courses Incorporating a group of students can keep the material in place.
4. Do not fight against an algorithm.
Aliza Licht was an ex- SVP of communications at Donna Karan. In the year she started her own DKNY's Twitter account PR Girl, she began giving career advice to younger persons. This would lead to a best-selling book: Leave Your Mark: Land Your Dream Job. You can make it happen for your career. Rock Social Media, AND Podcast LEAVE YOUR MARK Newly-written Career Advice.
In 2021, Aliza was inspired to establish an organization designed to assist youth to succeed in their career. It was the result that became the Leave Your Mark community, which was free to join however it was required to submit an application. Later, Aliza would add more options for members who could be paid for, like Bootcamps and mentorship.
One of the best features of this community, according to Aliza the community does not need you to compete with an algorithm.
Organic social has basically gone out of fashion. Being able to organize a room or a group or community whereby you get 100percent participation in an instance where you would like to get 100 percent of the vote is something that is not available.
If you make a post on an online community and your followers view it, they'll see the post. There is no need to pray to the gods of algorithm or ask your followers to "like" the post so it will gain popularity.
5. Take note of it
Elizabeth DiAlto was always interested in defining womanhood in her own way. Seven years ago, she came up with an idea that she called Wild Soul Movement - an method to embody herself and encourage women to release their head. There were many strategies to help people get into this practice but what worked was the idea of launching an online community called the Institute for EMBODIED Living.
The Institute provides two courses on self-love and the wild soul archetype and regular Zoom calls, as well as content that has been compiled from previous workshops as well as webinars. This community serves as an illustration of the space to be the authentic human being that is available in online communities. It's hard to believe how open and vulnerable you can join a group of people who you've never met in real life which is an amazing aspect.
They are learning how to use space to their advantage, and how to avoid creating space. How to speak, and which phrases to stay clear of. What should they do about their things, but not place their belongings on others constantly. If we are able to achieve this within, it can be carried on into their own lives, dispersing it out. My main goal is healing and freedom for everyone.
6. Professional courses that are fun
In the last post we spoke about teaching as well as the benefits of teaching online via communities. Another area where we're witnessing this same phenomenon is in professional education classes which is a better model than the one offered by Lisa League designed to assist interior designers who want be successful in achieving the National Council for Interior Design Qualification (NCIDQ). Her course, QPractice, provides interior designers with a network of peers and helps with preparing for the exam.
Lisa's community is unique in comparison to others. Though some communities can endure for a long time, this kind of group learning is targeted towards a particular period to aid designers to reach the next level of their professional career. Instead of learning independently or trying to locate sources, Lisa has brought the instruments and data together and she teaches it with exciting cohort classes that make learning much easier to find.
7. A process for creating an income-generating company
One of the things we love about communities is that they're successful business models. By leveraging a subscription-based membership model, you can have the chance to make recurring revenue that is a periodic each month or year-long periodic membership payment. This means you may be able to start a lucrative company by simply being you engaged in conversation with others about something you care about!
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8. Learning to make use of a device
In this year, when Lee as well as Sarah Rubenstein launched an Instagram business that offered a monthly subscription which included art tools as well as art supplies, the business began to take off. But even as their subscribers started to grow, they thought: How could we encourage these users to join together?
The solution came through the form the online platform known as ArtSnacks Mix, which they believed was the "cool arts and crafts space at High School." It's a platform for artists to gather and discuss their work. The community makes enjoyable the ArtSnacks Box that people buy on Instagram and connect it to the shared experience of education and enjoyment. That's amazing!
9. Networking
Lee Robertson was the former the chief executive officer of an investment firm based in London. The firm was founded by Lee Robertson, who recognized that there was a need to network opportunities in the financial sector. But the UK was also implementing new rules that limited what professionals in the financial sector were allowed to perform.
Robertson was looking for ways to offer an opportunity for networking for those working who work in finance, all the while following the new regulations. His solution was the creation of an online community called Octo Members, a group of people who share audio and video content and writing regular check-ins and workshops.
10. Care access
Dr. Ashley Southard and Dr. Julie T. Anne were operating A New Beginning, a rehabilitation facility that helped people suffering from eating disorders that was situated in Arizona. The clinic was however, subject to specific limitations on the people they were able to help as a result of the limitations on the programs they offered as well as because not all can afford the services.
After they established the community The Healthy Circle of Hope for Weight Loss It allowed them to bring their knowledge to people who may never get access.
11. Cool live events
We talked about Anne Cocquyt's life story in the intro. A single of the significant features of The GUILD community was the fact that it took something that was loved by people (live occasions) to make it completely available.
If you have an event platform that is connected to your current online community, it's possible to collect RSVPs and inform your guests the event is being held, and charge for admission. It's all the excitement of a live event, but you have the convenience that an online event offers.
12. Making money from a presence on social networks
Martinus Evans has created an entire movement on Instagram. With his handle @300poundsandrunning, he has a following of almost 60,000 people. What is his motive? Martinus saw the sheer number of running clubs out there However, the majority of them were dedicated to those similar to him, people who he refers to as "back of the pack" runners.
After that, he became strong and founded a group specifically for runners with no experience. This group is known as"the Slow AF Run Club. The club made him $140,000 his very first year! Martinus' vulnerability in the sharing of his experiences was a hit and his network is filled with those who may not be the most skilled runners, yet they're running anyway.
Martinus's story highlights the importance of sharing your story when you share your story with an online audience. However, it also shows how online communities are an excellent way to make money from the popularity of social media!
13. Get customer feedback
Last and certainly not last An online discussion forum can be a fantastic way to get customer feedback. Women's clothing company, Oiselle discovered this. They created the online community Oiselle Volee as an occasion for women to get together to exchange running tips and advice.
They also unlocked something incredible. The pandemic hit, and immediately they realized that their participants were not seeking advice on how to run. They were spending time with acquaintances getting support and encouragement in general, and becoming acquainted with the people they were missing in lockdown.
The community of Oiselle Volee can be a excellent example of a community for brands that is at its finest. It doesn't only focus on selling, they give a platform that allows their customers to flourish and expand. In addition, to the whole thing, Oiselle has a dedicated audience of over 3500 loyal customers who provide customers with immediate feedback regarding the latest products as well as ideas for their next products!
Conclusion
It's true that there are plenty of benefits to the online community beyond those 13 benefits. In fact, if you've never had the pleasure of being part of one, and aren't part of it, then you're not reaping the full advantages. The connections, friendships, the magic in finding someone JUST like you, and that magic in having a connection with someone who has nothing in common with yours. It's all there. It's all amazing.
The question that needs to be discussed is... What are you sitting around? Join in the community already established. However, you are also able to start your own! We've created a wonderful technology platform for cultural that lets you connect communities, course content, and content along with commerce. Through Mighty's customizable Spaces, you can let you add live streaming, courses along with discussions, messages for events and chats, member profiles, polls and Q&As plus more options! Get started free for 14 days and see the type of community you could create!
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