10 Retention Strategies for Customers to Increase Revenue from eCommerce

Loyal customers are incredibly valuable to eCommerce businesses. When you are acquiring new customers, you need to offer a positive service and build a relationships so that they return every time. Be a pro at this, and the worth of every new customer you come across will rise exponentially -- and so will your store.

Here are 10 customer retention techniques you could begin with within your eCommerce company.

1. Provide outstanding customer service

The first place on the list for an explanation. Many companies struggle to deliver quality service If you can succeed it will be a distinct advantage. Your clients will thank you. They'll feel valued, well-served and happy that you made their lives less stressful instead of difficult. They'll return to you for more.

It's the way great service works. This is accomplished by doing it well at all the little aspects.

Here are a few basics of customer service which can help you stand out.

• Answer questions and concerns -- don't aggravate customers by not responding to them
• Make sure you are knowledgeable. There's nothing worse than speaking to a 'customer service representative' who doesn't know their own products and services
• Take note
• Don't make a website that's difficult to navigate -- deliver a pleasing user experience

Customers who have bad experiences will probably go somewhere else, but when you go out of your way to support their needs and make them feel appreciated and make them feel special, they'll be more likely to return but help spread the word to others.

2. Contact with clients

If someone makes a purchase from your eCommerce store, don't forget of them.

Communicate. Communicate. Communicate.

If a customer asks you a question, answer it. Then follow-up to be sure your answer helped them solve their issue.

You can automate quite part of this with email marketing automation tools like AutomateWoo designed specifically for retail stores.

Ask almost anyone, and people will be able to tell you tales of how they bought an item, asked questions without getting a reply. Many of the largest companies around the globe fail to do this.

If you can do it successfully then your customers will appreciate.

3. Rewards loyal customers with discount coupons

Get creative here.

When you apply discounts smartly, [link to the upcoming coupon post] it doesn't have to cost you much money. An easy trick is to use flat dollar discounts instead of percentages.

Consider, for instance, that you've created a segmentation of customers who have made at least five purchases through your eCommerce store, and you'd like to give them a reward. Instead of saying "save 30% off when you spend more than $100," say "save $30 when you spend over $100."

So, regardless of how much beyond $100, you're still only discounting by $30. As they go on spending more, the more profit you make above that threshold.

Discounts like this can increase your average order value but does not cost as much while your customers remain grateful to you.

4. Send segmented emails based on previous purchases

This is one form of personalizing marketing. This shows customers that you are paying attention to your needs.

It is important to identify and classify contacts that tend to be drawn towards certain categories of products. Based on the category that you have identified, you will probably be able to determine other things that may be the case. If they always purchase in your "kids" categories, you're likely to have children within their life and appreciate content and offers which are geared towards children. Start communicating with each segment about the relevant items, problems that are common and solutions (even if it doesn't involve any of your products), tips on how to use your product as well as other.

EmailPoet is a fantastic tool for this because you can organize contacts by purchase history -- just as in the above example.

Customer retention involves more than just sales and discounts.

If you segment your communications by product category it is possible to be more specific , and consequently make your message more pertinent to every customer. This is a fantastic customer retention strategy when you implement it over time.

5. Give referral prizes

Incentivizing referrals allows you to tap into your customer base that is already satisfied for a wider impact. Referrals from friends and family are usually more effectively than advertisements as people trust people they trust.

Referrals are like five star reviews on the power of rockets. It boosts your credibility andspreads the word for you.

You can run referral contests that offer a number of prizes for winners, or give people a direct reward with each new customer they bring to you.

However you approach it The key is to make it as easy for clients to bring individuals to you. How can you accomplish this?

Simple for your clients as well as automation for you is crucial to running a successful program. That's where the perfect extension could be a game changer.

You can also use the extension to market your promotion at checkout or in follow-up emails.

6. Request reviews and recommendations.

When someone has the courage to list the reasons they love a certain brand or product, that does something to their feelings regarding the brand or company that makes it.

By writing reviews and reviews for your products on the eCommerce, your customers will deepen their relationship with your company.

Send out occasional emails asking people to provide feedback. In order to make it easier add links to major review sites that are suitable for your particular niche.

7. Give special bonuses, perks as well as gifts

Just send them these things and leave no other requirements. It will absolutely delight your customers, and you can pretty much guarantee they'll be more than happy to continue doing business with them.

8. Add a subscription service option

There is nothing like recurring income. For customer retention, subscriptions ensure that customers are connected far more effectively than other methods. It bonds them with the company. You become part of their life.

Here are a few examples of products you could transform into subscriptions

• Themed snack boxes
• Vitamins
• Coffee (because nobody wants to ever run out!)
• Lawn care and maintenance services
• Software licences
• Online magazines

In most cases, it is necessary to create additional benefits and services which are only available with a subscription, things that serve the customer to make their lives simpler, and solve problems.

In other words, you can blend your customer service strategy into your subscription and increase retention.

9. Consistently communicate

Here is another opportunity to be a step ahead of your rivals with just simple, consistent actions.

Provide customers with the option to subscribe to your newsletter. You shouldn't be reluctant to offer incentives for them to do so -- every person who subscribes is extremely valuable to your company.

Then, send out weekly, bi-weekly, or monthly email messages. You can also send a postcard or letters. Make quarterly printed catalogs that fits your business. Yes, print. In light of the recent digital degeneration, people are looking at print media with renewed interest in the present.

A portion of these communications can offer discounts and products. But a lot of your customer communication and marketing is designed to stay on their minds. It is possible to send out all kinds of helpful content like how-to guides, product insights as well as solutions to the problems your clients face, solutions to frequently asked questions and more.

The point is, when you are on top of their minds, who will they think about first when they're in need of something? Your business.

10. Make sure you say thank you!

And we finish with the simplest and most apparent customer retention technique of all -- saying "thank for your business."

There is no way to show gratitude to a customer too much. Make it a part of your payment confirmation page at payment. Say it in your automated email. Add a note to your mailer. For higher-priced products it is possible to make a call. also be just the thing.

Your customer service staff must also be taught to tell each customer thanking them to do business with you.

Look for more places to express your appreciation and to express appreciation to your customers in every stage of the selling process.

Choose what is most effective for you.

Use a small portion of these ten retention methods into your eCommerce company, and, over time you'll have more customers and increase revenue, get more reviews and referrals, and grow your company.